Digital work
I’ve been hands-on in creating digital banners that grab attention and boost brand presence. By crafting visuals that pop and align with campaign goals, I help brands connect with their audiences across web and social channels. Through careful consideration of design, layout, and user behavior, my work on digital banners supports higher click-through rates and contributes to building memorable online experiences, aligning with broader marketing and advertising goals.
I had the opportunity to work on the development of digital certificates that incorporate QR codes that can be verified on www.DiplomaSafe.com. This platform aims to modernize the way educational documents are issued and verified, making the process safer and more user-friendly.
My role involved working with a dedicated team to create visually appealing and easy-to-share digital documents. These certificates not only add credibility to educational institutions but also empower students by protecting them from having their achievements manipulated. Each certificate is designed to be verified online with a simple scan of the QR code or direct link, ensuring that employers and other stakeholders can quickly confirm the authenticity of the documents.
As a UI designer, I was instrumental in developing email templates for the www.AutopilotHQ.com platform, specifically tailored for various campaigns and functions to be sent weekly by the CIFFA to their members.
Microsite for CIFFA 75 year anniversary conference
A logo is more than a visual—it’s the heart of a brand, a symbol of its values, and often the first element that connects with its audience. I’ve always been drawn to the art and precision of logo design, where each curve, colour, and line has a role in telling a brand’s unique story. With every logo I create, my goal is to build an identity that resonates, lasts, and becomes instantly recognizable. Explore my work to see how thoughtful design can bring a brand’s essence to life.
1. I had the opportunity to design weekly landing pages for a Pet Valu “Flavour of the Week” campaign, where we introduced pet owners to fun, new products each week. My goal was to create eye-catching pages that showcased the latest treats and goodies, making it easy for pet lovers to find something special for their furry friends. With vibrant visuals and friendly content, I aimed to keep customers engaged and excited about what was coming next, turning each week into a mini celebration for pets and their owners!
2. The FLIPP platform provides digital retail marketing and merchandising solutions, playing a crucial role in helping major retailers and brands in North America create and distribute digital promotional content. This engagement drives interaction among millions of shoppers. I had the chance to create an interactive digital flyer for FLIPP, showcasing a range of PV products in a fun and engaging way. This project was all about making information accessible and visually appealing, allowing users to explore the products interactively.
3. Redesigned weekly email template
4. Social media post concepts
