Transform your vision into reality with a design approach that puts your goals at the forefront. My process begins with a deep understanding of your unique objectives and challenges, ensuring that every design decision is aligned with your aspirations. From wireframes to interactive prototypes, I focus on crafting intuitive and engaging user experiences that not only meet but exceed your expectations. By leveraging the latest design principles and user-centered strategies.
“Design is not just what it looks like or feels like. Design is how it works.”
With a commitment to collaboration and innovation, I work closely with you throughout the design journey, ensuring that your feedback and insights shape the final product. Together, we will build an experience that resonates with your audience and elevates your brand. Let us turn your ideas into a seamless and impactful user experience, making your dreams come true with a design that stands out in a crowded digital landscape.
As a passionate designer, I bring a blend of strategic vision and hands-on expertise to every project. With a vibrant imagination and a toolbox of creative skills, I transform abstract ideas into captivating visuals. From the initial spark of inspiration to the final polished product, I’m committed to pushing the boundaries of design and crafting immersive experiences.
Brief
Understanding the brief is a crucial element of my design process. It allows me to align my creative approach with the client’s vision and objectives. By grasping the details and goals summarized in the brief, I can ensure that my designs are visually appealing and strategically effective. It also reduces the likelihood of revisions, and makes the entire process more efficient and successful.
Research
My research methods focus on understanding the whole picture. I employ a mix of qualitative and quantitative approaches, including interviews, surveys, usability testing, and heuristic evaluations.
Design process
The design process I use is a structured approach to creating user-centered products and experiences. It involves understanding user needs, conducting research, creating prototypes, testing, and iterating on designs. The goal is to ensure that products are intuitive, efficient, and enjoyable to use.
I managed complex design projects from inception to completion, including significant migrations such as the transition from legacy platforms to modern systems for Telus and Koodo. I also participated in the development of an interactive map application for sales agents and implemented the first Micro Frontend (MFE) design architecture for Koodo Mobile offers.
I maintained and managed the design system, ensuring consistency across various elements and delivering a cohesive, branded user experience. One of my main achievements was streamlining the Rebate Program user experience, making it more intuitive and efficient for users.
As a member of the UX team at Pet Valu, I played a crucial role in developing the company’s first e-commerce platform. I also developed a design system with common components in partnership with the UX team and other stakeholders.
A key aspect of my work involved designing weekly digital flyers for Home Outfitters, which played a vital role in promoting sales and special offers. Additionally, I created and managed an online visual library that streamlined access to high-quality assets for various marketing needs.