Design, for me, is about solving problems through thoughtful visuals and intuitive experiences. Every project starts with understanding the goals, audience, and challenges at hand. I take the time to research, ask questions, and define a clear direction before putting anything on the screen. This foundational work ensures that every decision has purpose and aligns with the bigger picture.
From there, I move into exploration—sketching ideas, building wireframes, and refining concepts through interactive prototypes. This is an iterative process where feedback plays a key role. I believe in testing and adjusting along the way, making sure the design evolves into something both functional and engaging. Every round of revisions brings us closer to a solution that not only meets expectations but feels natural and seamless to use.
“Design is not just what it looks like or feels like. Design is how it works.”
Once a design is finalized, I ensure a smooth transition to development or production, providing detailed guidelines, assets, and support to bring everything to life as intended. But my involvement doesn’t stop at delivery. I stay available for refinements, post-launch adjustments, and performance evaluations, ensuring that the design continues to work effectively in the real world.
Collaboration is at the core of my process. I see design as a conversation—an evolving effort where ideas are shaped, refined, and brought to life. Whether it’s a brand identity, digital product, or user interface, my goal is always to create something that not only looks great but functions well and leaves a lasting impact.
As a passionate designer, I bring a blend of strategic vision and hands-on expertise to every project. With a vibrant imagination and a toolbox of creative skills, I transform abstract ideas into captivating visuals. From the initial spark of inspiration to the final polished product, I’m committed to pushing the boundaries of design and crafting immersive experiences.
Brief
Understanding the brief is a crucial element of my design process. It allows me to align my creative approach with the client’s vision and objectives. By grasping the details and goals summarized in the brief, I can ensure that my designs are visually appealing and strategically effective. It also reduces the likelihood of revisions, and makes the entire process more efficient and successful.
Research
My research methods focus on understanding the whole picture. I employ a mix of qualitative and quantitative approaches, including interviews, surveys, usability testing, and heuristic evaluations.
Design process
The design process I use is a structured approach to creating user-centered products and experiences. It involves understanding user needs, conducting research, creating prototypes, testing, and iterating on designs. The goal is to ensure that products are intuitive, efficient, and enjoyable to use.
I managed complex design projects from inception to completion, including significant migrations such as the transition from legacy platforms to modern systems for Telus and Koodo. I also participated in the development of an interactive map application for sales agents and implemented the first Micro Frontend (MFE) design architecture for Koodo Mobile offers.
I maintained and managed the design system, ensuring consistency across various elements and delivering a cohesive, branded user experience. One of my main achievements was streamlining the Rebate Program user experience, making it more intuitive and efficient for users.
As a member of the UX team at Pet Valu, I played a crucial role in developing the company’s first e-commerce platform. I also developed a design system with common components in partnership with the UX team and other stakeholders.
A key aspect of my work involved designing weekly digital flyers for Home Outfitters, which played a vital role in promoting sales and special offers. Additionally, I created and managed an online visual library that streamlined access to high-quality assets for various marketing needs.