Task:To create SIM Card change option Client: Telus web app Why:To assist clients with their SIM Card change at the store Goal: Making SIM Card change process fast, intuitive and easy Complexities: competing ideas of integrating this function into self-serve app Research and analysis: Competitive analysis, card sorting, heuristic evaluation, qualitative analysis Impediments: Limited time to finish the project Solution ideation: Cross functional collaboration, wireframes and prototypes Result: Done on time as planned